I met Margaret the founder at pop-up this weekend and she was so kind and explained how to properly remove the breast tape. I've always been so turned off because I didn't know how to properly apple and remove. Now I know. Apply oil, wait a few minutes and it slips right off. I usually apply the oil and remove my makeup and finish my night routine and that is more than enough time. Also, the tape is so thin and stretchy but strong! I'm making purchases for the holidays as stocking stuffers for my girlfriends.