januarydecember is a luxury intimates brand based out of New York City specializing in undergarments and accessories in various shades of nude. The brand seeks to be all inclusive while specifically targeting underserved consumers in this space - women of color.
Our focus is to cater to this untapped market of women's fashion. Similar to the beauty industry, the nude or skin tone shade within the intimates market has always been subjective.
Products have limited hues that mostly target those of a lighter complexion. Even within those categories, shades are typically limited to one color – beige.
We aim to be the go-to for all things nude intimates because Representation Matters.