Our Story

We are januarydecember, a luxury intimates brand that celebrates the beauty of every woman, every day of the year. As our name says, our products are designed to be a seamless part of your daily life, ensuring you feel confident and comfortable in your own skin, no matter what shade that may be.

Consider this: women of color spend a staggering $26 billion on lingerie, yet the so-called “nude” options available to us are depressingly limited. Many brands wave the flag of inclusivity while offering nothing darker than a dull beige shade. januarydecember was designed with you in mind. Our luxury intimates and undergarments are crafted with care so that every woman of color can find her true nude. We take immense pride in offering shades that no other brand does. Our darker tones aren’t just a token brown shade–they’re meticulously crafted for women with rich, deep skin tones and unique undertones.

You deserve to feel seen and celebrated. Whether it’s barely-there breast tape, seamless silicone covers or the perfect pair of panties, our products will blend effortlessly with your skin tone, making you feel empowered and beautiful from January to December. Representation is at the core of everything we do, so we are constantly working to expand our shade range and create inclusive intimates for all women.

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A NOTE FROM OUR FOUNDER

I created januarydecember for women like myself, who feel underrepresented and unseen when shopping for nude undergarments. As a Black and Latina woman, I often found myself frustrated by the lack of options for breast tape, silicone covers and underwear that matched my skin tone. Walking into a store and finding the right nude shade wasn’t just a challenge; it was an impossibility. For women darker than me, it was a silent struggle, a daily reminder that the fashion industry overlooked them. It was clear that something needed to change.

Thus, januarydecember was born. We are more than just an intimates brand; we are a celebration of women. When we say our products are inclusive, we mean it. When we say they are for all shades, we mean it. Our shade range is custom-made for real bodies and real skin tones, so every customer can find their perfect match. Because everyone deserves to feel seen, celebrated, and comfortable in their own skin, 365 days a year.

- Margaret, CEO & Founder